With today’s variety of ways to reach out to your target audience, driving new leads is probably not the biggest issue for B2B-focused companies. A much more troubling part is to make sure that these leads are actually a good fit for your product. Here are several quick tips on what to do when the lead quality is not as high as the sales team would want it to be.
Buy now! Add to the cart! Claim your iPad! These are the phrases commonly referred to as calls-to-action, or CTAs for short. While it’s hard to imagine quality content including a straightforward selling-focused CTA like these, you do need CTAs integrated into your works. But you should aim for something a bit more shrewd and subtle.
There are many plausible reasons to keep a lively company blog, from growing search traffic, to lead generation, to building authority. Companies deciding to take effort to build and maintain a blog are faced with a number of questions which are typical for news media outlets. One of them is how to best promote written content on your blog’s home page using graphic imagery.
We all hate pop-ups, right? Well, not really. It’s more of a love-hate relationship. And here’s a real life example of a pop-up-related business dispute that proves my point.
Basically, there’s not much kindness, or selflessness in marketing, especially if you take into account its eventual selling-focused goals. But in today’s Internet-driven world we want to see human beings behind products and services we buy, not just selling-programmed machines. It’s hard to imagine a customer who won’t appreciate a brand doing something nice without any apparent benefits.
The boundary between SEO and content marketing has been diminishing ever since Google’s latest algorithm updates. There’s basically no magic behind being successful in terms of SERP ranks any more. It’s just quality content that matters. Well, OK, it’s not just that. Magic fairies won’t skyrocket your super duper content to the top of the SERP. However, SEO copywriting can help. Here’s a handy SEO checklist for a savvy content creator.
At one point or another your boss may ask you about the purpose of the company blog of which you’re so proud. The question might be similar to the one my boss asked me a few weeks back: “Hey Pawel, I appreciate the quality of your writing, but it seems that everyone is blogging now. Isn’t it just a fad? Tell me, why do we need the company blog again?” Let me help you answer these questions.
I’ve recently come across a very neat and handy solution which completely changes the way content marketers shorten links, basically making the likes of Bit.ly and Goo.gl rather obsolete and modest. To put it simply Snip.ly allows you to “steal” a small piece of ad space from any website you share on social media.
It looks like DVD rentals are still preferred in Brazil, given a big brand is prone to utilize DVDs as a medium for a very clever advertisement. Working for Domino’s Pizza chain, a Brazilian ad agency imprinted pizza scents on discs, forcing people who rent DVDs to smell and presumably crave for a pizza right after watching a movie.