Basically, there’s not much kindness, or selflessness in marketing, especially if you take into account its eventual selling-focused goals. But in today’s Internet-driven world we want to see human beings behind products and services we buy, not just selling-programmed machines. It’s hard to imagine a customer who won’t appreciate a brand doing something nice without any apparent benefits.
Buy now! Add to the cart! Claim your iPad! These are the phrases commonly referred to as calls-to-action, or CTAs for short. While it’s hard to imagine quality content including a straightforward selling-focused CTA like these, you do need CTAs integrated into your works. But you should aim for something a bit more shrewd and subtle.
At one point or another your boss may ask you about the purpose of the company blog of which you’re so proud. The question might be similar to the one my boss asked me a few weeks back: “Hey Pawel, I appreciate the quality of your writing, but it seems that everyone is blogging now. Isn’t just a fad? Tell me, why do we need the company blog again?” Let me help you answer these questions.
A few months back Facebook introduced hashtags. Every word preceded by the hash symbol turns into an active link that redirects to separate page with a list of posts containing that hashtag. Are there any shrewd ways to utilize this feature as part of content marketing efforts?
While hashtags weren’t really invented by Twitter, they’re usually described as a Twitter-originating way of piecing together information. But the hash-based feature is not Twitter-exclusive, given the likes of Tumblr and Google Plus which have also adopted it to some degree. Facebook has surprised its users and marketers by recently announcing that it too supports hashtags.
It looks like DVD rentals are still preferred in Brazil, given a big brand is prone to utilize DVDs as a medium for a very clever advertisement. Working for Domino’s Pizza chain, a Brazilian ad agency imprinted pizza scents on discs, forcing people who rent DVDs to smell and presumably crave for a pizza right after watching a movie.
Starting from pixelated monochrome worlds of early games right up to the top-notch 3D shoot em’ ups, Evoland takes you on a journey through the history of video games. Instead of skills and equipment, you unlock and collect better graphics or gameplay improvements.
Twitter has recently rolled out Vine, a new tool which allows the user to record and share looped videos lasting six seconds or less. Short clips are video equivalents of tweets, also harshly limited in terms of length. In the world where every message needs to be short and simple to receive any attention, Twitter’s foray into video world is likely to be a success.
In a somewhat bewildering, yet reasonable decision, the American Dialect Society named “hashtag” a word of the year 2012. While it’s probably the Twitter-originating character that’s been awarder rather than the word “hashtag” itself, the winner’s impact on contemporary culture is unassailable. Suffice it to say that Newsweek on its last printed cover included it in a phrase saying #LASTPRINTISSUE.