A few months back Facebook introduced hashtags. Every word preceded by the hash symbol turns into an active link that redirects to separate page with a list of posts containing that hashtag. Are there any shrewd ways to utilize this feature as part of content marketing efforts?
While hashtags weren’t really invented by Twitter, they’re usually described as a Twitter-originating way of piecing together information. But the hash-based feature is not Twitter-exclusive, given the likes of Tumblr and Google Plus which have also adopted it to some degree. Facebook has surprised its users and marketers by recently announcing that it too supports hashtags.