Posts tagged with: marketing automation

What to do when leads you’re creating are not converting

With today’s variety of ways to reach out to your target audience, driving new leads is probably not the biggest issue for B2B-focused companies. A much more troubling part is to make sure that these leads are actually a good fit for your product. Here are several quick tips on what to do when the lead quality is not as high as the sales team would want it to be.

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