A few months back Facebook introduced hashtags. Every word preceded by the hash symbol turns into an active link that redirects to separate page with a list of posts containing that hashtag. Are there any shrewd ways to utilize this feature as part of content marketing efforts?
While hashtags weren’t really invented by Twitter, they’re usually described as a Twitter-originating way of piecing together information. But the hash-based feature is not Twitter-exclusive, given the likes of Tumblr and Google Plus which have also adopted it to some degree. Facebook has surprised its users and marketers by recently announcing that it too supports hashtags.
In a somewhat bewildering, yet reasonable decision, the American Dialect Society named “hashtag” a word of the year 2012. While it’s probably the Twitter-originating character that’s been awarder rather than the word “hashtag” itself, the winner’s impact on contemporary culture is unassailable. Suffice it to say that Newsweek on its last printed cover included it in a phrase saying #LASTPRINTISSUE.