With today’s variety of ways to reach out to your target audience, driving new leads is probably not the biggest issue for B2B-focused companies. A much more troubling part is to make sure that these leads are actually a good fit for your product. Here are several quick tips on what to do when the lead quality is not as high as the sales team would want it to be.
Basically, there’s not much kindness, or selflessness in marketing, especially if you take into account its eventual selling-focused goals. But in today’s Internet-driven world we want to see human beings behind products and services we buy, not just selling-programmed machines. It’s hard to imagine a customer who won’t appreciate a brand doing something nice without any apparent benefits.