How to create tags and hashtags – the simplest rule there is

Do you use tags on your blog, or just any of your websites? Have you already decided to apply hashtags to your Facebook strategy? If you answer “yes” to any of these questions, you may wonder how to write good tags. There’s a simple rule that can help you.

A tag is a word that can be applied to a certain kind of information within a website, for example a group of blog posts, which are typically similar in some way. Tags aren’t essential, but they facilitate finding certain topics on a blog, as well as making tagged topics more searchable via Google and easier to share.

In fact the concept behind hashtags on Twitter, Facebook and other social websites is pretty similar to blog tags. A hashtag is any word preceded by the hash symbol, which turns it into a clickable link. When you click the link, you receive a list of posts, or tweets containing that hashtag.

Before using a hashtag, it’s a good idea to take a look whether it’s already been used and stick to those already popular. However, this is not always possible on a blog, given new topics pop up and matching them with existing tags may be impossible. How to find out which new tag is suitable?

If you’ve just created a brand new tag, or a hashtag and are now wondering if it’s a good one, ask yourself: Is it highly possible that anyone will use this hashtag again? If the answer is YES, it might be a good hashtag. Go ahead and post it!

Pawel Piejko

A passionate online content marketer with experience in creating content strategies for small businesses, as well as managing the entire content creation and distribution process. I keep up-to-date with constantly evoloving trends in content creation, Social Media, SEO, e-mail marketing and emerging technologies. Feel free to contact me if you have any questions, concerns or suggestions.

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