Posts tagged with: blogging

How to illustrate company blog posts on the blog’s home page

There are many plausible reasons to keep a lively company blog, from growing search traffic, to lead generation, to building authority. Companies deciding to take effort to build and maintain a blog are faced with a number of questions which are typical for news media outlets. One of them is how to best promote written content on your blog’s home page using graphic imagery.

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5 reasons why you need a company blog

At one point or another your boss may ask you about the purpose of the company blog of which you’re so proud. The question might be similar to the one my boss asked me a few weeks back: “Hey Pawel, I appreciate the quality of your writing, but it seems that everyone is blogging now. Isn’t it just a fad? Tell me, why do we need the company blog again?” Let me help you answer these questions.

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